Real-Time Visibility Across 1,500+ Equipment Assets: Goodfellow Bros. and Clue

Company: Goodfellow Bros., Inc.

Location: Western U.S.

Industry: Heavy Civil Construction

Fleet Size: 1,500+ pieces of equipment

Speakers: Zac Chalupsky, Shop Manager | Rob Judge, Sr. Procurement & Program Manager

The Challenge

Goodfellow Bros. manages more than 1,500 pieces of equipment across job sites throughout the Western U.S. Before Clue, inspections were inconsistent and field adoption of previous tools was low.

"Before we got with Clue, we had an equipment inspection application that just wasn't meeting our needs."
Zac Chalupsky, Shop Manager

"We've gone through different platforms, different partners for our inspections. Our field guys were tired of having a new product, a new something to learn each time."
Rob Judge, Sr. Procurement & Program Manager

"They just weren't using the app and we had nobody going in there inspecting anything and turning things in."
Zac Chalupsky, Shop Manager

Password issues were a constant barrier to adoption.

"We had a lot of troubles with operators being able to remember their passwords, get logged back in after they forgot their passwords. It just came down to the fact that they just weren't using the app."
Zac Chalupsky, Shop Manager

How Clue Helped

Clue solved the adoption problem with phone-number login. No passwords to remember, no IT support tickets. Training was simple, and the team was up and running fast.

"The big selling point for me was just their simplicity of getting in. You didn't need to worry about a password because you put your phone number in and got a code back to your phone and you could just log right in."
Zac Chalupsky, Shop Manager

"The training portion was easy. Getting people into the system was easy."
Rob Judge, Sr. Procurement & Program Manager

Mechanics now get push notifications when operators report issues, and they can respond in minutes.

"The operators report an issue. Most of the time the mechanics get a push notification of 'hey, this inspection issue came up' and they're able to just go right over to the operator and look at that issue. If they're on site, it's a matter of minutes."
Zac Chalupsky, Shop Manager

Results

Inspection completion rates climbed steadily after launch. The team moved from reacting to issues to planning resources across job sites. Telematics data flowing through Clue gave visibility into where equipment was and what was available nearby.

"It was rewarding to see. We could count the number of inspections that we were seeing each week and we saw that constantly increase."
Rob Judge, Sr. Procurement & Program Manager

"Having all the equipment, all the telematics flowing through Clue gives us really good visibility into where things are on the job site and what's nearby, should they need to borrow from an adjacent job site."
Rob Judge, Sr. Procurement & Program Manager

"A job site was short a loader and they looked on Clue and saw that a nearby job had a loader available. They made that connection and it was able to come over and help for the day."
Rob Judge, Sr. Procurement & Program Manager

Key Takeaways

Passwordless Login: Phone-number login eliminated the biggest barrier to field adoption.

Rising Inspections: Completion rates increased week over week after launch.

Resource Planning: Teams moved from chasing fires to planning equipment across job sites.

Cross-Site Collaboration: Nearby job sites share equipment when needed, visible in real time.

"Instead of just chasing fires and trying to put out things here and there, we're able to plan a little better, plan our resources and get them where they need to be."
Zac Chalupsky, Shop Manager

"I'm not concerned that we're going to have to start over anytime soon."
Rob Judge, Sr. Procurement & Program Manager

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