Brent Scarbrough Built One Connected Equipment Operation with Clue

May 13, 2026
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Brent Scarbrough Built One Connected Equipment Operation with Clue

Company: Brent Scarbrough & Company

Location: Southeast U.S.

Industry: Demolition, Grading, Excavation, Utility Work

Founded: 1985 | 100% Employee-Owned

Speakers: Julie Erickson, Operations Manager | Eric Sellman, COO | Paul Halloway, Equipment Director


The Challenge

Brent Scarbrough & Company has been building across the Southeast since 1985. As a 100% employee-owned company managing demolition, grading, excavation, and utility work, keeping the field, shop, and office aligned became more important as the business grew.

Before Clue, the team had access to data but it lived in separate places. Daily work was predictable but limited.

"What it was like before was I knew exactly what my day would be. It was just very mundane because we weren't able to dig."
Julie Erickson, Operations Manager


How Clue Helped

Clue gave Brent Scarbrough's team a single place to see fleet data, equipment metrics, and operational insights. Instead of waiting for reports, the team could act on information the moment it appeared.

"What I really enjoy about Clue is the fact that there seems to be this infinite amount of data. Clue is not scared to go and retrieve that data and put it in a format that you can use to make your job easier, more efficient, and make better decisions."
Paul Halloway, Equipment Director
"That data and those metrics are just right in front of us and so easy to see on my dashboard. I started paying a lot more attention to it because that data was available."
Eric Sellman, COO


Results

Clue bridged the gap between departments. The field, shop, and office now work from the same information, and the team has full buy-in across the company.

"The big thing with Clue is that we're able to bridge the gap between our field, our operators in our shop, and other departments. Everybody's bought into Clue now because of being able to have a part in it."
Julie Erickson, Operations Manager
"The data almost points to what you need to be doing to be better. That's brought us a long way in the past year."
Paul Halloway, Equipment Director


Key Takeaways

Connected Departments: Field, shop, and office teams now share the same data.

Actionable Insights: Data that was previously invisible is now front and center on dashboards.

Full Buy-In: Every team member has a part in the system, driving company-wide adoption.

Continuous Improvement: Real-time metrics guide the team toward better decisions every day.

"If someone were to be shopping around for equipment management software, I would strongly encourage using Clue."
Paul Halloway, Equipment Director
"Every day is something new that Clue has challenged us to dig deeper. Very innovative and huge insight about actual real world construction. They really seem to understand our business."
Eric Sellman, COO

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From the people who use it every day

What contractors say

“It was probably taking the better part of a day to combine all the data from the telematics.”

Derek Wolfe, Equipment Manager, George Igel Co.

“The big thing with Clue is that we’re able to bridge the gap between our field, our operators in our shop, and other departments.”

Brent Scarbrough & Company

“There were entire teams dedicated to approving spreadsheets one by one.”

Fort McKay First Nation

“The biggest difference has been the user friendliness.”

William A. Hazel

“It exposes dead cost or overhead that maybe we don’t know about because it gets lost in those three different systems.”

Moss Utilities

“Clue’s real-time data capability has completely changed the way we manage our assets.”

Darrin Sheriff, Director of Maintenance and Purchasing

“Clue allows us to effectively control our operations: financially, effectively and safely.”

Joseph Yammine, Project Manager, Graham

“QR codes have been a game changer for us with regards to operator inspections.”

Ben Benoit, Operations Manager

“It’s a single pane of glass where you see everything across your fleet, from the field to the phone to the computer.”

Abe Sharaf, Corporate Equipment Engineer

“Our field guys were tired of having a new product, a new something to learn each time.”

Rob Judge, Sr. Procurement & Program Manager

“Our equipment is in far better shape since we started using Clue, for sure.”

Jake Farley, Equipment Manager, Silver Star Construction

Igel
Brent Scarbrough & Company
Fort McKay First Nation
William A. Hazel
Moss Utilities
Palmetto Corp
Graham
Onshore Companies
Pulice Construction
Goodfellow Bros.
Silver Star Construction

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