Clue Vs Motive

Motive Overview

Motive is a fleet operations platform built around GPS tracking, driver safety, and compliance. Teams use it to track vehicles in real time, manage ELD and HOS requirements, run inspections, and monitor safety using telematics and camera tools.

How It Compares to Clue

Both Motive and Clue support GPS tracking, alerts, inspections, preventive maintenance, and reporting. The difference is what each platform is designed to run day to day.

Motive is fleet-first. It is strongest for vehicle oversight, driver safety, and compliance workflows. Most of the value comes from visibility into movement, safety events, and meeting transportation requirements.

Clue is built for construction equipment operations. It connects telematics and GPS data to maintenance workflows like inspections, PM, and work orders, and ties that back to jobs, utilization, and equipment costs. Instead of managing fleet data in isolation, Clue helps equipment teams understand how assets are being used on projects, what they’re costing, and what work needs to happen next.

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Explore the Differences

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Explore the Differences

Rated 4.5 across

Platform Capabilities Overview

Feature	The Operational Reality	Clue	Motive
Construction ERP Sync	Native, bi-directional sync of meters and job costs with Vista, Spectrum, and Sage	✔ Native Database Sync	✖ Generic API/Middleware
Jobsite Hierarchy	Natively roll up costs and utilization by Project Number, Division, and Cost Code	✔ Construction-Centric P&L	✖ Organized by Fleet/Group
Hardware Agnostic	Connect any existing OEM (Cat, Deere) or 3rd-party GPS via API—no hardware swap	✔ Software-First	✖ Proprietary Hardware Focus
Shop Work Orders	Integrated CMMS to manage internal shop labor, parts, and full repair history	✔ Native Operations Brain	✖ Alert Notifications Only
ELD & Dashcam Safety	Federal compliance logs and AI-powered cameras for driver coaching	✔ Integrated Partners	✔ Core Industry Strength
Fuel Chargeback	Automatically attribute fuel costs to specific jobsites and detect theft via engine state	✔ Native Automated Flow	✖ Focuses on Fraud/IFTA
Visual Dispatching	Drag-and-drop tool to schedule equipment moves based on project demand	✔ Integrated Logistics	✖ Route/Load Focused
Heavy Equipment KPIs	Calculate unit costs per idle hour and utilization trends specifically for yellow iron	✔ Construction AI	✔ Asset-Level Tracking

Clue

Privately held and management-owned, with investment support from Hyundai Infracore.

Where Clue May Be a Better Fit

Clue is a construction-focused asset tracking platform that connects real-time GPS location, equipment activity, and site movement into one operational view.

Works alongside existing GPS and telematics systems without hardware replacement

Real-time equipment location visibility across jobs, yards, and sites

Construction-grade geofencing for job sites, yards, and restricted zones

Geofence-based alerts tied to equipment movement and site activity

Location and geofence data connected to equipment utilization and workflows

Built for mixed fleets including heavy equipment, trailers, and support assets

Shared GPS and geofence insights across field, shop, and operations teams

Scales across multiple projects, fleets, and telematics providers

Location intelligence applied to equipment utilization and operational decisions

Integrations

Connect All Your
Construction Tools with Clue.

Clue integrates natively with your most-used systems, from telematics and OEM platforms like CAT VisionLink, JDLink, and Komtrax, to project and ERP tools such as Viewpoint Vista, Sage, and HCSS.